Johnson And Johnson Pvt. Ltd. vs Additional Commissioner Of Income Tax
In a landmark transfer pricing ruling, the Mumbai ITAT sided with Johnson & Johnson India, quashing a Rs. 108 crore adjustment on AMP expenses. The Tribunal decisively rejected the Tax Department’s attempt to treat domestic marketing spends as an international transaction, affirming that absent a specific brand-building arrangement with the foreign parent, such expenditures fall outside section 92B’s scope. Crucially, the judgment invalidates the controversial ‘bright line test’ methodology, aligning Indian jurisprudence with the Delhi High Court’s precedent in Maruti Suzuki. This ruling reinforces the principle that routine business expenditures cannot be artificially bifurcated for transfer pricing adjustments when overall arm’s length standards are met.
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